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Penguin Random House
TECHNOLOGIES IN FILM, TV & MEDIA
Held as part of the Saint Petersburg International Media Forum
Digital Technologies in Film, TV and Media
is organized by ROSKINO and the government of Saint Petersburg under the personal patronage of the city Governor Georgy Poltavchenko.
The Forum is based on the concept of cultural diversity and will explore various national, social and generational cultural phenomena and how they impact professional and general audiences.
First and foremost, the Forum builds upon the International Media Market - a cross-platform structure uniting film, TV and new media under the same umbrella.
is a part of the Saint Petersburg International Media Forum devoted to shining a light on individuals and companies working at the intersection of content, technology & entertainment. It offers a jam-packed schedule of discussions, workshops and presentations focusing on the top business issues impacting technology in media & entertainment today.
The conference also features a Technology Alley showcasing 25 top new digital media and entertainment companies whose innovations and ideas are driving the sector forward.
Produced by RUSBASE
October 6-8, 2014
Distribution Manager at Dogwoof UK and COO at Popup Cinema.
With the company since 2012, Patrick has worked on distribution campaigns for
over 50 theatrical releases in the UK including the highly successful
‘Blackfish’, ‘The Act of Killing’ (BAFTA 2014) and Ken Loach’s ‘The
Spirit of ’45’. Responsible for theatrical release marketing,
communications, partnerships, promotions, events, audience engagement
& outreach, campaign planning and film positioning plus P&A
management, Patrick also manages Dogwoof’s non-theatrical distribution
operations via the website PopupCinema.net, enabling hundreds of public
screenings to take place in alternative venues each year. Dogwoof also
handle straight-to-digital releases (IF365.net) and run their own VOD
platform (Dogwoof.TV) as well as distributing via all major online
platforms. Tweets from @dogwoof and @patrickhurley2.
Ben Huh is an American internet entrepreneur and the CEO of The Cheezburger Network, which at its peak in 2010 received 375 million views a month across its 50 sites. Currently, Huh runs Cheezburger, which receives 375 million page views a month across its 50 sites, including I Can Has Cheezburger, FAIL Blog, The Daily What, Know Your Meme, and Memebase. The content is user-generated,
with users allowed to upload images and add text captions throughout its network of sites. The best are culled by Cheezburger employees and users and posted to the front pages daily. Although Huh doesn’t reveal financial specifics, Wired speculated that the network makes $4 million in yearly revenue, which comes mainly from display ads, books, and merchandise.
The Cheezburger Network has raised $30 million in venture funding in January 2011, currently employs 75 people, and has been profitable since its first quarter. They’ve released five books, two of which are New York Times bestsellers.
In 2012, Huh announced he was taking on a new project called Circa that wants to "reimagine the way you consume news." In April 2012, Circa raised $750K in Series A funding.
Founder of Digital Storytelling Lab at Columbia University
Lance Weiler is a storyteller, entrepreneur and thought
leader. An alum of the Sundance Screenwriters Lab, Lance is recognized
as a pioneer because of the way he mixes storytelling and technology.
WIRED named him “One of twenty-five people helping to re-invent
entertainment.” He has successfully self-distributed his films The Last Broadcast and Head Trauma to more than 20 countries while grossing over 5 million dollars in the process. The Last Broadcast, which he co-wrote and co-directed, became the first film to be distributed digitally to theaters in 1998.
Director of Design and Technology
Clint Beharry is the senior creative technologist at the Harmony
Institute, with a background in art, design, data visualisation and
coding. Working with HI’s staff of social and data scientists, his role
is to blend theory and technology to explore the interplay between
narrative media and social impact. This includes software that
synchronizes brain scans, social media and TV content to examine neural
and social reactions to issues such as gun responsibility. Currently he
is designing a web app to gather documentaries around social issues,
revealing connections between a film’s content to micro and macro
Chief Executive Officer and Co-founder
Andy has more than 10 years experience as a film producer
and editor, including a strong background in the advertising industry.
He worked on several Cannes Media Lion winning campaigns for the world's
top commercials agencies. Andy was selected for "Features Scotland" -
the Scottish Government sponsored expo of up-and-coming film producers.
He has worked across film finance, production, distribution and
marketing, and draws on this experience to ensure clients of all sizes
get what they need from Distrify.
As the CEO of Distrify, Andy oversees marketing, sales
and client relationships. If you don't understand all this new stuff
about online distribution, spend a half-hour with Andy and you'll not
only be an expert, you'll be inspired to take on the world. Andy is
based in Edinburgh, Scotland, but is always on the move!
Co-Founder & CTO
Previously worked in Undev, specializing in complex and highload videoservices. Participated in the launch of presidential elections broadcast service in 2012, also in the laucnh of Theory & Practice project.
Vice President, Innovations
New media and innovations expert and entrepreneur. Sergei pioneered new ways of animation and visual content production at Bazelevs as well as initiated creation of the first Russian visual effect house working in Hollywood. Prior to joining Bazelevs Sergei participated in several new media projects for NBC Universal and Comcast Entertainment. Sergei is co-author of several international patent applications and holds MBA from University of California in Los Angeles.
Founder & CEO, Cutbait Productions
Writer, producer & content strategist working across multiple platforms.
He has work in film and TV (scripted and documentary) for Alcon
Entertainment, NBC/Universal, Sony Pictures Entertainment, 20th
Century Fox, Paramount, Hearst Entertainment, and PBS. He was story editor for Steven Spielberg on his video game project for Electronic Arts and writer/producer of the award-winning cross-platform series “Afterworld” for Sony TV. He has developed interactive and cross-platform content and digital strategy for Disney, Microsoft, Activision, Cisco, Sony/Columbia Tri-Star, Fox Searchlight, Suzuki and GE.
He has been a speaker and/or expert for Nordisk Film and TV, Screen Australia,
Torino Film Lab, Creative Europe, Power to the Pixel, Visions du Réel/SUPSI i_doc workshop, Independent Filmmaker Project, Berlinale Talent Campus, Atlantic Film Festival, Canadian Media Fund, Merging+Media, Distrito Cinema of Columbia, Forum Brazil, and the National Film Board of Canada.
Adam is currently writing and producing an action series for John Woo “The
Red Book” and has started working on a new integrated game and TV series
entitled “Sequence,” which he developed in the Torino Film Lab’s Writer’s Room
program. Adam studied film production at NYU Tisch School of the Arts
and graduated with high honors from Wesleyan University (film and
history). He lives in Los Angeles with his wife and daughter.
Member of the Board of directors of Sverdlovsk Film Studios (Ekaterinburg), member of the Board of directors of Western-Siberian Film Studios (Novosibirsk), venture partner (Russia&CIS) of Rubicon Venture Capital. Invited lecturer in the State University of Management, Higher School of Economics, Skolkovo Open University and Business school of Russian State University for Humanities. Mentor and investor in several technological start-ups (IT, cleantech, media).
Chief Digital Office
Christian graduated from Bocconi University in Milan/ Italy and holds an MBA from Skolkovo in Moscow/ Russia where he focused on entrepreneurship in emerging markets. Prior to joining Burda he successfully launched two B2C internet companies on the Russian market together with Fastlane Ventures.
Christian joined Burda International in 2013 as Chief Digital Officer for the Russian speaking countries where Burda holds the #1 position in magazine publishing. Since then Burda has launched or invested into a series of online assets like launching the world’s biggest fashion publisher network GLAM in Russia, the launch of moy-rebenok.ru or the investment into bimbasket.ru.
Graduated from the faculty of mechanics and mathematics of Moscow State University and Financial Academy under Government of Russian Federation. Have a Ph.D. in apply mathematics, passed ACCA and CFA certification. Mikhail came to PROSTOR CAPITAL from RUSNANO where he had a position of Investment Director.
Previously, he served as a Board Member in Russian and foreign hi-tech companies, worked in investment fund Alfa Capital Partners and Moscow office of KPMG. Mikhail have 10 year experience in investments and consulting, closed more than 15 deals with Russian and foreign companies in retail, hi-tech, IT and telecom industries.
Joined PROSTOR CAPITAL in 2013, where he is in charge of media for equity investments and communication with media and advertising companies
Head of Content
After graduation from Tokyo University, started career as an international project manager at DLE inc in Tokyo, in charge of international animation coproductions (GI Joe series, Power Puff Girls Z, Heroscape etc.). During the year in business concluded a joint-venture business with Toonz Animation in India, developed a «young producers internship» program with Economic Board of Singapore, built an animation production structure between the US, Japan, China and South Korea.
From mid 2007 joined Carmen Film in Moscow as a Head of Acquisitions, in charge of theatrical, video and TV acquisitions worldwide, where stayed till the beginning of 2014. Attened all major film festivals and TV markets worldwide. Additionally, handled all PR coverage of FRENCH CINEMA TODAY annual film festival arranged by the Embassy of France and Unifrance, for many years have been a jury member for German Film Festival in Moscow.
Joined IVI.RU in early 2014 as a Head of Acquisitions, then becoming a Head of Content in June 2014.
Irena Dobriden was born in Moscow, 1973. Graduated from Lenin’s Moscow State Pedagogical University (faculty of Defectology), got second education in “Practical psychology in politics and business”, Phd. Irena got different occupations in the Russian Media Group Holding including brand manager of “Monte Carlo” and “Dynamite FM” radio stations; she promoted American Express cards for Russian Standard Bank; directed the marketing communications of the Card business department.
Since 2011 Irena is one of co-founders of the largest Russian crowdfunding platform Planeta.ru.
Sverdlovsk Film Studios
Hubert Burda Media
Fedor was born in Moscow, 1977. In 2000 he graduated from Moscow State Academy of Water Transport (faculty of Jurisprudence), PhD. He worked as a lawyer in the Russian State Depository of the Ministry of Finance, then engaged in commercial activities and extended large retail groups such as Moscow Jewelry Factory, Rosinter and Karousel (hypermarket network).
Since 2009 Fedor is the one of co-founders and CEO of the largest Russian crowdfunding platform Planeta.ru.
Marketing and Partnerships Director
Amy Basil is the marketing and partnerships manager for the online streaming service, MUBI. Her work focuses on partnerships and building relationships with talent and institutions alike, across all types of media: old, new, offline and on. She is evangelical about new distribution models, curation and good storytelling in whatever form.
In addition to her work at MUBI, Amy is the producer of the documentary THE PROCESS by Joshua Baker.
Previously she was a long time development and financing executive who packaged international film and investment projects. Amy was head of development and partner at Lucky Monkey Pictures where she worked closely with TriBeCa audience award winner CITY ISLAND, associate produced Amy Heckerling's VAMPS and focused on international co-productions via associated companies Travesia Productions (Argentina) and Abbout Productions (Lebanon). Through her partnership with Maria Teresa Arida and Libellule Group she worked across various creative sectors including publishing and restaurants. She was also a programmer of the Wassaic Film Festival in New York from 2010 to 2012. She blogs occasionally at littleseen.com
Russian TV and film producer
Member of Russian Academy of Television. Chair for Producer Guild of Russian Academy of Television "TEFI", Chair for Board of the Association of Film and Television Producers. Has realised more than 100 projects, which received many Russian Academy of Television "TEFI" prizes, including 4 nominations for "Best Producer". International Film Festival in San Sebastian (2002) has awarded one of his produced films "The Lover" (directed. V. Todorovski) the prize for best screenplay and best cinematography.
Assigned CEO at "CTC Media" in August 2013. Previously President and CEO for largest Russian strategic communications agency "Mikhaylov & Partners", where she started working in 1994. In "Mikhaylov & Partners" Juliana was responsible for the planning and execution of large-scale international projects. In 2004-2005 she held the position of business development partner at BBDO Marketing. From 2001 to 2004. was a member of the Board of Directors and Director of Corporate Communications of the Russian investment company ESN Group, and also the Deputy General Director of the Russian energy company "Kolenergo".
Ulianna Slascheva was among Russia's 20 most influential business women of 2013, according to the magazine "Company". In 2012, topped the list of "Top 100 Specialists in Public Relations - Top heads of PR-agencies," according to the magazine "Career" In 2007, Ulianna became the laureate of the Seventh Annual National Award "Media Manager of Russia." Ulianna graduated from the Moscow Academy of Marketing Department of Humanities and Social Sciences.
Mr. Alex Boch is a serial entrepreneur and CEO of Panorics, a new generation global video technology company. He is a recognized expert in e-commerce and technology innovations and is frequently invited to speak at international events. Mr. Boch holds an MBA from Wharton Business School and a Legal Degree from the Moscow State University.
Chief Marketing Officer
Ivan graduated from faculty of economics of St.Petersburg State Polytechnical University. He is working on issues related to the monetization and audience growth at Yogifted. Prior to joining Yougifted he worked in marketing research team with Sergey Slavinsky (Syndicated Brands Ltd). He has experience in launching his own online and offline projects.
After 10 years working in international ad agencies, Nata knows everything about planning and meeting deadlines 'yesterday'. She co-writes scripts with Anton, edits our films, takes care of all Lateral Summer's communications and is making her first steps as colourist. In her free time she practices artistic research in photography, runs half marathons and writes a blog on how she manages to do it all.
Maria Podlesnova - CEO and со-founder of Rusbase - digital place for investors and startups that provides news, market data and services that help to launch your business or invest in innovation projects. Rusbase is presented in Russian and in English platforms
Maria has more than 7 years' experience promoting and managing media and Internet projects. A great networker, Maria also stands out for her team leadership skills.
Maria was born in Belarus in 1984, before moving to Moscow in 2002 to study Public Relations. She graduated from The Academy of Labor and Social Relations in 2007.
In 2010 Maria moved on to Startup Afisha, a new project aiming to bring together representatives of Russian venture industry, which grew into RusBase in 2012.
In Russia RusBase has rapidly become a leading online hub for startups and investors. Today RusBase’s activity spans 4 areas: media (news, analysis and online education), services for startups and investors, a Crunchbase-like database with info about all IT-sector investments and professional events, such as EdTech Russia, FinTech Russia, BigData Russia and Venture Awards Russia.
Under Maria’s leadership RusBase has raised funding from international tech holding Black Ocean (New York). The project continues to develop successfully, offering unique services for the Russian venture community. There are currently 16 members of RusBase's international team.
Born on October 13, 1986.
He obtained a higher education in television journalism, began his carreer working as a reporter, operator and program director.
Michael is one of the Caramba TV project founders which won a Runet Award in the nomination of Start-up of the year in 2011.
Nowadays he is a general director and producer of +100500 project well-known in the Russian Internet.
Head of the leading team in film promo and marketing with more than 8 years experience. Was in charge with marketing activities in Russia and CIS for the leading Russian film production and distribution companies including Strategic and Operational planning, Mass Communications, Trade Marketing, Digial Marketing, Events and Pr. Projects: The Black Lightening (2009), Yolki (2010), The Lucky Trouble (2010), The Jungle (2012), Prince Ivan And The Wolf 2 (2013).
The Butterfly Effect Agency
In advertising since 2000. Creative Producer in IQ Marketing in 2003-2008 with Cannes Gold Lion in 2006. Curator of the faculty of Creative Entrepreneurship in Wordshop Academy of Communications, Moscow. Ideologist of the International Festival of Social Advertising PORA.
MOST Creative Club is in TOP-10 of Russian digital agencies, specializing in image campaigns and integrated solutions.
Implemented more than 350 projects, many times won advertising festivals, created first Russian alternate reality game, first Russian interactive book and ticket machine, which sold metro tickets not for 30 rubles, but for 30 squats.
Studied at State University of Television and Radio in Moscow, has attended a scriptwriting courses with Alexandr Mitta and Robert McKee. Co-owners of “Sl Studio” production house (www.slstudio.ru). Since 2004 working as a commercial director and scriptwriter. Range of works has been varying within promo videos, documentary commercials and advertisement. Has been working with clients such as Kia, Renault, Nike, Gazprom Neft, Danone, Fabrika Okon and many more.
In 2014 shot short-film «My Dear Fish», which became a most successful crowfunding project in Russia in short-films.
In the past Natalya was CEO of the agency Right Up and project manager in Pronto Media (websites Job.ru, “Из рук в руки”, etc.). In sales she has worked for 20 years, in digital marketing - for 7 years. Took part as a participant and speaker in TRINET, RIF, SPIC. She has acievements in such directions as video marketing, digital marketing, context advertising, creation of adaptive websites.
2010 – 2014 Hearst Shkulev Digital Commercial Director
2008 – 2010 ITC (In The City) Commercial Director, Startup
2007 – 2008 Timeout.ru Sales manager
In 2004 participated in the creation of one of the first and most successful browser-based MMO in the Russian Internet - neverlands.ru.
In 2007 he became co-founder of developer "Vizor Interactive". Currently responsible for the strategic development of the company and Producing new projects.
Igor M. Namakonov
MOST Creative Club
Taya Zubova and
Hearst Shkulev Media
CEO and co-owner of Sports.ru and Tribuna.com, most popular sports digital media in Russia, Ukraine and Belarus.
The journalist, Maya Stravinskaya, began her career in the newspaper "Kommersant", where she worked as correspondent for the Department of Culture, followed the activities & the events associated with the visual arts. From there, at the invitation of Vladimir Yakovlev began to work in the project "Snob", where she as the editor in chief created a website and social network snob.ru. A year after the launch continued to work on the project in the position of Director of Development. In 2012, joined the team in RIA Novosti in position of creative director of the infographics studio, being involved in the projects related to big data and data journalism. In the infographics studio RIA News Maya launched among other ones such projects as "The configurator of the State Duma," "Budget Calculator", "Stalin. Funeral "and others. After the liquidation of RIA Novosti ( by presidential decree) studio of infographics changed employer and started to work at Rambler&Co. Since april 2013 Maya and her team launched several big projects as First world war long read, web-memmorial dedicated to the Beslan tragedy victims, visualization of brain sensors and other projects.
Pivovarov began his career in 1988 working in radio. Since 2005 he has been well known as a news presenter for Segodnia (Today), usually appearing with Lilia Gildeeva, and for his own TV projects. In 2008-2011 Pivovarov made five historical films for Russian TV. During 2008-2013 - Head of evening informational programs at NTV. Starting from 2013 works as producer and manager for CTC Media. Head of transmedia projects at CTC Media since 2014.
Head of Venture Projects Department
Graduated from Leningrad Polytechnic Institute.
Successfully completed Graduate School program at Michigan Technological University with Ph.D. in Physics degree.
In 1997-1999 Sergey worked in high-tech startup Intelligent Sensor Technology, Inc., at Mountain View, CA.
He also worked in the number of companies in Russia and most of the time in General Satellite.
Sergey has experience in engineering, R&D, commercial analysis and business.
Head of Venture Project Department of GS Group since 2013.
President of Way Out in Saint-Petersburg charity foundation, founder of Creativity, Training And Social Adaptation Centre For Autistic People Anton’s Right Here, film Director, expert in film history, Artistic Director of Séance Workshop.
Born in Lviv (Ukraine) in 1960. In 1984, graduated from the Russian State Institute of Cinematography (VGIK) with a degree in screenwriting and film studies. Worked as a literary secretary for Viktor Shklovsky, and a screenplay editor at Lenfilm Studios. Founder (together with A. Golutva) and editor-in-chief of Séance magazine.
1993 – founded and became chief editor of Séance publishing house. Since 2010, artistic director of Séance Workshop[Masterskaya Séance] company. Since 2006, co-author of TV programme Private Screening [Zakrytyi pokaz] on Channel One (Russia). From 2006 to 2011, lecturer at Saint Petersburg State University of Film and Television (SPBGUKIT).
Originator and compiler of the 7-volume film encyclopaedia A Modern History of Russian Film, 1986–2000 [Noveishaya istoriya otechestvennogo kino, 1986–2000]. Winner of numerous professional awards, including Cinematographic Press Prize Best Book On Cinema (Sokurov, 1994); Russian Guild of Film Critics Prize (Séance # 15 and 16, 1998); Winner of Book of The Year (Encyclopedist), XV Moscow International Book Fair.
Lyubov Arkus’ debut movie Anton’s Right Here premiered in 2012 at 69 Venice International Film Festival and was awarded with Silver Mouse award. The movie gathered over 20 further awards such as Nika and Golden Eagle, two most important annual national film awards in Russia, Russian Guild of Film Critics Prize, Novaya Gazeta Prize, etc.
In 2012, became the co-founder of Way Out foundation meeting the challenges of autism in Russia.
In 2013, became the President of Way Out In Saint-Petersburg foundation which she founded.
In December 2013, set up Training And Social Adaptation Centre For Autistic People Anton’s Right Here, first in Russia.
Sports.ru and Tribuna.com
Way Out In Saint-Petersburg Foundation
Director of the Innovation Development Department
Ilya graduated from the Faculty of Economy, Saint Petersburg State University where he also gained some teaching experience. Since 2005 he worked for media basing in Saint Petersburg.
In 2006-2007 he held the position of the Desk editor, Head of Department of Ratings, Researches and Special Projects in the international media conglomerate Bonnier Business Press (business daily “Delovoj Peterburg”). Since 2007 Ilya worked as a Deputy editor-in-chief for “Kommersant” newspaper.
In 2009 he took up a position as a Director of Business print media Group in the largest russian B2B-publishing house “Action Mediagroup”, which is publisher of the “Finans” magazine.
Ilya Kurmyshev started his career at RVC in the end of 2011, now he is a Director of the Innovation Promotion Program. This Program of RVC is designed to contribute to the development of the venture capital market Information and media infrastructure.
Ilya holds Ph.D. in Economics, he is the President of Tech in Media Award Contest board, a member of the Program Committee of the Russian Internet Forum, a member of the International Business Journalist Contest" PRESSЗВАНИЕ" award panel.
Journalist. Previously producer at Department of New Media at "Lenta.ru", founder of @lentaruofficial twitter channel. After leaving "Lenta.ru" co-founded SMM-agency "Mohnatyi Syr" with media manager Anton Nosik
Founder of Smetana, №1 Russia viral marketing agency and Co-founder and CEO of Seedr, leading service for videodistribution in CIS
Producer, viral communications expert, creator of the most successful award-winning viral campaigns — more than 200 mln views earned in total.
Profile: digital-strategies, creativity, digital-producing, viral marketing, videoproduction, digital content distriburion, communication efficiency.
Working with leading industry clients and brands such as Pepsico, Mail.ru Group, Yandex, Beeline, M.Video, Castrol BP, Hyundai, Nokia, X5 Retail Group, Airbnb, Kaspersky Lab etc.
Paula works across film, storytelling, ethnography, forecasting and design and has a unique eye for spotting emerging behaviours which she translates into insights and opportunities for new products and services. Formerly Director of Futures at Seymourpowell, where she created and developed their renowned Ethnographic Research offer, she travelled the world for 15 years directing global trends and consumer behaviour studies across a bandwidth of consumer electronics, transportation, FMCG and luxury clients. She is a regular speaker at international conferences (lately she has spoken about transmedia and the future of interactive documentaries) and has also published several articles in the field of forecasting and design. Paula has also co-created educational design programs for the V&A museum and worked on The Future of Culture and Art Consumption with The Royal Academy of Arts. Paula has a First-class Honours degree in Industrial Design from the University of Buenos Aires and a Masters in Design Strategy and Innovation from Brunel University.
The Overworld is an observatory; a consultancy that specialises in the interaction between people, technology and culture and the uncovering of emerging consumer needs at the intersection of this evolving landscape. The Overworld uses lenses, filters and stories to present a refined way of looking at, thinking about and articulating what is happening around us. It creates future visions that inform and inspire what to create next, then projects and embodies them as products, experiences or strategic frameworks for innovation. TheOverworld works with a diverse range of clients that include Google Creative Lab, LG and the Royal Academy.
Social Media Manager
I studied classic PR at the university but from the first day of my professional activity I started to practice social media management. I was working with the biggest agency of the digital communications in the northwestern region - "Molinos.ru". Also I'm supervising projects of the digital agency "Indee Interactive" (Saint Petersburg). As a speaker, I was participating business training SPIC (Saint Petersburg), "Week of Bynet" (Minsk, BY), Colisium (Saint Petersburg).
As the communicator, I have a wide experience with the versatile audience, I realized over 40 projects. Among customers I got shopping and medical centers, online stores, mobile app's developers and others.
Musical management is a hobby within which I was engaged in organization of the concerts, promotion of the "Zoccolo club" and administration of the musical projects. I organized and realized crowdfunding project for the musical band «Torba-na-Kruche»on "Planeta.ru" (category: "music"), which entered the five of the best projects of this web portal.
Owner of "Magram Market Research" agency, co-owner of "Republika" fitness clubs and host of "Capitalists" show on TV channel "Dozhd". Marina was born in 1979 and graduated Russian Presidential Academy of National Economy and Public Administration. She spent several years in the USA . Она окончила Академию Народного Хозяйства при Правительстве РФ, факультет экономических и социальных наук, и несколько лет провела в Соединенных Штатах through a program of school students exchange.
Marina founded "Magram Market Research" in 1997 being a student. In the 2000-s she joined ESOMAR, co-founded The Russian Association for Market and Opinion Research in 2003 and became he vice-president of the association of business women-leaders "Comitee of 20".
In 2005 won the Ernst&Young competition "Enterpreneur of the year" in the category "Young Entrepreneur" and a year later she represents Russia in the international programme "International Visitor Leadership Program".
In 2011, Marina Malyhina introduced the author's program "Capitalists" on channel "Dozhd".
Businessman, investor, blogger
3 university degrees:
Candidate of pedagogic sciences.
• «Internet shop. The first step to become successful & rich» («Piter», 2011)
• «TheTrue Moneymaker. How to earn internet money («Mann, Ivanov & Ferber», 2012).
• A book about personal brand is in process («Mann, Ivanov & Ferber», winter 2015).
Internet-burzhui Andrey Ryabikh owns 3 companies. The eldest one — WebmasterSPb —operates since 1999 on the market. All companies are interconnected & specialized in creating, developing & promoting the interesting & long-term internet-projects, mainly of finance, of primary real estate market & of mass-media channels (in particular Gazeta.SPb — one of the most popular internet-newspapers in Saint-Petersburg).
Magram Market Research
Technology Alley is an exhibition of 25 companies developing new technologies in FILM, TV or MEDIA. The specific fields represented include content pre-production technology, content production technology, post-production technology (content delivery and promotion) and content monetization technology.
GetShopApp TV is a shopping-enabled entertainment platform for television shows, movies, magazines, sports, and music videos.
GetShopApp help to create the market for shopping-enabled entertainment by redefining how products seen on TV, sold and measured online.
Kula Tech is a technology converting magazines and newspapers’ sites into beautiful mobile apps. It is a white-label solution which helps to generate extra profit with already created content.
Our clients are the biggest publishing houses in Russia and worldwide. Apps created with our technology are used by over one million people around the world.
ZOOM TV - one of the leading russian OTT pay TV providers, with 200000 connected households and 20% monthly growth. ZOOM TV combines OTT content delivery with extremely new approach of watching live-content.
Patented technology of filtering and ordering content allows customers always watch TV-shows they love most istead of channel surfing.
Hours of videos without contents and navigation - do you really think anyone will watches them?
Youlect records live or online presentation, synchs video with the slides, tags the contents and publishes them with easy to read navigation.
CinemaWell.com introduces new term to the industry: Internet Video Co-Viewing (IVCV) that differs it from all the other current streaming video sites and makes CinemaWell.com a wonderful platform for those filmmakers who don’t want to abide strict rules of production companies and distributors, who want to share their art with unlimited audience, earn money and get an essential feedback.
Oppty explores interests of 300M+ people downloading millions of movies, games, music, books, software every day. This data is anonymous and is used to synchronize with databases of largest internet advertising companies, to help media industry attract new customers through ads precisely targeted on torrent consumption history.
Avrorus - russian developer of Timvi Communication 3D-Platform, supplier of presentation equipment and software, and service provider.
3D Timvi is a realistic interaction online during studying, doing business or practicing medicine. The solution allows use out fascinating 3D format reproducing a real-life atmosphere of communication and team-work. Meet with friends, watch films and TV shows together, discuss photos and listen to music. You may do it all online from anywhere in the world, being in your personal 3D space – cinema, sports-bar, exhibition hall and other 3D locations. Study with private tutors in your classroom, work with your colleagues and make money with business partners in 3D office, conference hall or negotiation room.
Make money on distance consultations or selling as well as on lessons and master classes, reduce costs of renting and logistics, economize on business trips.
And finally, forget about traffic jams. 3D Timvi already appreciated by many companies, education institutions and users of Russia, CIS and Europe.
Cyber-Game.TV is the only one russian-language 24/7 multiscreen TV for gamers and show business.
Everyday Cyber-Game.TV making 5-hour unique content and have exclusive rights for TV show around Moscow Cybersport League and all events which are taking place in largest in Europe "Moscow Cyber Stadium".
At present the audience of TV channel makes more than 1 500 000 people, and the potential of growth is estimated as 40 000 000.
CDNvideo is a Content Delivery Network (CDN) service provider. Our CDN covers Eastern and Western Europe, Russia and other countries of CIS, USA and Asia. Our services enable content providers to show Internet video on their web sites in a fast and reliable way. Our services allow web site owners to outsource content delivery and concentrate on their main business, content production and monetization. Our CDN services allow vast monetization possibilities for content providers. Our network deliver tens of petabytes of data monthly – to millions of users in Russia and the world. More than 250 companies trust us to deliver their content – including VGTRK, ITAR-TASS, Europa Plus TV and many others
Radario's main goal is to connect entertainment business directly to their customers and fans, removing any agents or brokers. And we have plenty of features and technologies for that. We are changing the model entertainment market operate, the same as airbnb, uber, taskrabbit do in their segments.
We have grown more than 2000 percent last year in turnover, client and purchaser base. We love what we do and do what we love. We believe, that our team could make entertainment market much more transparent and closer to the customer. That is why, our slogan sounds like: Radario - Entertain the people!
Vizor Interactive company engaged in developing, producing and publishing multi-player games for the browser and social networks since 2007. In the company's projects were more than 30 million players of all ages and nationalities. Our social games are popular among users of the largest Russian-speaking social networks.
Since 1999 Medit Profi, Russian based company, develops and sells modular software and specialized user-interface applications for software integration and building IT solutions in fields of Broadcasting & Media Production, Media Archiving & Storage Management and IP & Internet TV. Medit Profi software modules form the basis of a number of solutions effectively functioning at customer sites, such as Cloud newsgathering and processing system with Web Interface, media archiving with off-site backup vaults compliant with the OAIS reference model, live studio automation systems, high performance IP TV and VOD solutions, remotely maintainable playout systems with media materials delivery via the Internet. Key Projects: RBK-TV, NTV, GTRK regional tv-channels, State Archives, Saint-Petersburg State University, LifeNews, News Media and etc.
Panorics is the new generation video technology and production company which develops innovative and interactive 360-degree video solutions based on the latest scientific research. The company's technology is used in media, advertising, film, entertainment and many other industries to create fully immersive user and consumer experience. Panorics' experts in real-time 360-degree video stitching and image processing, electronic and optical systems bring with them many years of hard work to redefine conventional user experience.
Deep Film Production
“Deep Film Production” is a company that deals with the realization of the projects in the formatted media production fields. Our mission is to make films with innovative marketing models and creative brand promotion for a wide audience. As priority guidelines, our company is engaged in shooting full-length Movies and TV Series of high quality (the business card of the Company is the movie “The BRAND”. This film represents a synthesis of advertising and film industries. Furthermore we produce television content (the company creates reality shows and programs in the new format). “The Brand" is presented on the SPIMF as a technologically new format of the traditional cinema. The technology of implementation of more than 100 brands in the plotline offers great opportunities for cross-promotion, rising profit by various types of product placement and successful promotion of multimedia production. The qualified experts from the advertising, branding and show business are engaged to work on the movie, that makes "The Brand"- a multiplatform project.
PWRG create business solutions using advanced interactive devices and technologies. We implement
new mechanics of content translation.
Personalized recommendation service for media companies. Imagine a user is on your website and can’t make up his mind wandering in a variety of articles, videos and music, books. You can lose him if he doesn’t find what is right for him quickly enough. If your website is connected to the E-Contenta service, your user instantly gets his personal recommendation. How does it work? When a user enters a website working on the E-Contenta platform there’s a lot of information stored about him: gender, age, education, profession and much more. Information is initially collected from multiple sources – social media, DMP (data management platform). Even the newcomer to the website will see the content based on his interests. Furthermore, the more visits to the website the better the recommendations get. These recommendations are generated with the help of a technology of machine learning capable of memorizing purchasing or browsing history and automatically adapting the content based on the website behavior. Send us an inquiry on plugging E-Contenta through API to your website and raise the number of registrations and purchases as well as the average purchase size.
Computer Vision Systems
«Computer Vision Systems» Ltd. is an innovative company located in St. Petersburg, Russia, a spin –off from one of the largest Russian IT integrator – LANIT holding. The company was founded on the base of 20 years deep R&D activity in computer vision and image recognition field. «Computer Vision Systems» has the proprietary technology of gestures recognition system – Viziware, , which allows controlling any screens and entering data using simple gestures. Two off-the-shelf cameras act like human eyes measuring distance to objects. Using an advertiser's digital advertising content, Viziware makes it interactive, and then collects analytics about that interaction. By combining software with motion sensors, Viziware dynamically detects consumer responses to advertisements projected on almost any surface. Indoors or out, and in any lighting or weather conditions, Viziware captures exhaustive purchase intention analytics that provides retailers and advertisers with new insights into consumer preferences. The result is more precise marketing and advertising, leading to increased sales performance and brand loyalty.
VideoSeed is a platform for promotion videos. The system works by Cost Per View model.
VideoSeed is a perfect tool that solves problem of promotion video to the required audience. There is no need to look for or negotiate with each platform. The system will help you target the audience with easy setting and pick up groups, communities and websites for your video.
VideoSeed works with the biggest groups in social networks and websites. It has made more than 2 000 videos popular and helped a lot of clients reach it’s audience and get the highest results from ad campaigns.
There are a lot of production studios among the partners of VideoSeed. So we are ready to help you not only with video marketing and planning the campaigns, but also with making beautiful viral videos. Our managers are ready to answer all your questions.
Croice is a mobile app used to create short, bright stories and broadcasts from real life.
This app was developed mainly for journalists and bloggers, as a new media format, but it is also valuable for ordinary users.
The app’s creators believe that they have found a solution and developed familiar means of information delivery as Twitter and Instagram did at the time before it.
This app allows people to create a "Croice" - a short 30-seconds story, which consists of an ambient sound and voice accompanying a series of photos.
It’s like a media Twitter - equally fast, but can deliver much more than just text or photo.
Croice helps to share the atmosphere of the moment, gives an opportunity to deliver emotion and provides with the scope for creativity.
REES46 is a recommending system, created to increase efficiency of content distribution using personalization technologies in it's heart. It analyzes every individual person, creates his/her virtual profile of interests, history and behaviour and can predict which content will be most interesting for the particular person in particular time. It allows content distributors to increase conversion and reduce costs of distribution dramatically.
Alpha Aerial Team
The development and rent of robotic devices and UAV’s for professional cinematography and photography.
Fast & affordable online service to identify issues of web-sites usability & content quality (text content, video content, illustrations, packaging, advertising etc.)
Issues are identified by online users testing. We have everything you need to do it (own unique online software tools, consumer/users online panel, experts).
When you identified & solved the issues web-site sales & advertising efficiency grows by 15 - 200%.
FlockPlay helps anyone who do video delivery online to sustain peak-times and reduce CDN costs. It’s a WebRTC-based cloud service that easily integrates into existing delivery infrastructure and offloads media servers by creating an in-place delivery network of local video viewers.
Media people and their clients are connected to social media all the time. Digital environment is a comfortable space for communications, but it is not well converted to business profits. How can we do that?
ARG products and services are made exactly for that: they help to save time and analyze an efficiency of digital activities which includes adopting TVR rating to SMR. Create a community, that is not only about likes, but especially about real users, visitors and clients.
The most important questions: how to save time while gathering information about your digital presence? All the data you can easily collect with ARG DASHBOARD (http://a-rg.com/services/dashboard/)
Who is the real customer of cinemas and special events? We can answer that question with WhoVisita.us (http://a-rg.com/services/whovisitsus/) that analyzes geographical location.
What is the most interesting for your subscribers? Social CRM service lets you explore your fans in social media in a better way (interests, patterns of behavior etc.). Moreover, we can find out, how your audience is the same with your competitors with using examples of real customers.
Day 1 - October, 6
IN CONTENT DEVELOPMENT
The speakers will discuss the impact of new technologies on content strategies within the entertainment industry, and also consider challenges and opportunities that the rise of the “multi-platform world” presents to screenwriters, publishers and production companies.
Michael Orlov (Caramba TV).
Nathan Hull (Penguin\Random House) on the development of media products at the multi-platform market;
Lance Weiler (Columbia University) on the creation of interactive content for multiple platforms;
Alex Boch (Panorics) on the application of 360-degree video technology in new media;
Sergei Kuzmin (Bazelevs Innovations) on approaches to ideas visualization;
Adam Sigel (Cutbait Prods) on storytelling problems in cross-media;
Paula Zuccotti on uncovering the consumers needs through lenses, filters and stories.
13:00 - 13:30
Lance Weiler (Columbia University)
New technology as a writer's tool: Interactive Storytelling.
12:15 - 12:45
Nathan Hull (Penguin / Random House)
New technologies in publishing business.
15:00 - 15:45
Patrick Hurley (PopUp Cinema)
Analysis of audience preferences with the help of new technologies.
16:00 - 16:45
Andy Green (Distrify)
How new technologies affect the cultural strategy.
12:00 - 12:15
12:45 - 13:00
15:45 - 16:00
13:30 - 15:00
11:00 - 12:00
Day 2 - October, 7
THE BATTLE FOR THE VOD-MARKET
Audiences are hungrier than ever for entertainment, but it’s increasingly difficult to know exactly what they want. As digital options increase, spanning social media, top quality SVOD and original online video, viewers are spoilt for choice. At the same time, studios and production companies value traditional TV and film as their biggest revenue generators. This panel discussion will address the following questions.
- How are entertainment chiefs adjusting their content development, distribution and marketing strategies to grow revenues in the digital age?
- What are the best business models for digital distribution
- What opportunities does the VOD-market present to filmmakers and how can they maximise profit from them?
- What alternatives are there to VOD and OTT?
Alexey Pivovarov (Journalist, Transmedia Director at CTC Media).
Patrick Hurley (PopUp Cinema) about alternative distribution;
Andy Green (Distrify) about revenue growth of VOD;
Alexander Akopov (Amediateka) about the SVOD-model development;
Olga Filipuk (IVI) about cooperation between new and traditional media;
Amy Basil (Mubi);
Ulianna Slasсhova (CTC Media).
11:00 - 12:15
12:15 - 12:30
MAKING MONEY WHILE ENTERTAINING
The discussion panel will consider how media companies can monetize content in the digital era. Everyone from media conglomerates to independent startups are searching for the “next big thing” that will both secure audiences and income in the future. Issues to be addressed include:
- Interactivity, app tie-ins, social media integration, the global boom of video streaming – how does it all influence the market?
- How can media interact with brands and businesses and where is the line between providing information and being a marketing tool?
- What are the best monetization-strategies for all-digital companies, entertainment apps and digital video sites?
- How are traditional media powerhouses adapting to build their own digital presence?
- What is the future of the media?
Igor Belkin (journalist).
Ben Huh (Circa Cheezburger Media) about the boom of meme-media and the news services of the future;
Vladimir Nedorezov (Hearst Shkulev Media) on monetization of new media;
Ivan Karsakov (Yougifted.com) about making money while popularizing sport;
Ekaterina Bazilevskaya (LAM);
Ksenia Chudinova (Snob.ru);
Dmitry Navosha (Sports.Ru) about building agile media business.
12:30 - 13:30
13:30 - 15:00
15:00 - 16:00
INVESTING IN MEDIA:
CHALLENGES AND BARRIERS
This discussion will explore the following questions facing investors in one of the most unstable markets in today’s world.
- What are the predominant investment strategies in media and publishing?
- Why are venture capitalists suddenly willing to risk money in the news business?
- What opportunities are presented by the media-4-equity investment model?
- How can you make media viable and profitable without compromising its integrity and legitimacy?
- Why do the leading media conglomerates try to expand even more by merging and consolidating?
- What’s the Russian media market outlook?
- What investments are the most profitable – content creators, networks or agencies?
Speakers at the conference will include representatives of the leading Russian and foreign media conglomerates as well as prominent investors specialising in media and media management projects.
Maria Podlesnova, (CEO & Co-Founder of Rusbase);
Dmitry Navosha (CEO Sports.Ru).
Christian Graggaber (BURDA) about building a strategic portfolio of digital assets;
Michael Marchenko (Prostor Capital) about Media4Equity model;
Vitaly Vinogradov (Sverdlovsk Film Studios) SFS digital cluster engaging atmosphere and synergy to boost media&technology;
Ilya Kurmyshev (RVC), about media acceleration programs;
Sergey Filimonov (GS Venture) about media investment for corporate synergy (Tellyo example);
Andrey Ryabyh (Internet Burzhui) on the way a wild investor develops.
16:15 - 17:00
STARS AT SPIMF
Ben Huh (Circa и Cheezburger Media).
Marina Malykhina (Magram Market Research).
16:00 - 16:15
Day 3 - October, 8
Irina Dobryden (Development Director of Planeta.ru, crowdfunding platform).
Fedor Murachkovskyi (Planeta.Ru) about crowdfunding as a new suscceful instrument not only for raisning money but also for marketing and film business;
Sergey Brui (Vizor Interactive) on changes in the market as an opportunity to flexibly and quickly create international projects;
Nata Pokrovskaya (Lateral Summer) about indie filmmaking: How to crowdfund a short sci-fi thriller, get a star actress,
and shoot it in 3 days;
Taya Zubova and Sergey Losev (SL Studio) about crowdfunding as a project stress testing;
Tatyana Kovalevskaya (Torba-na-Kruche) about successful crowdfunding in music;
Lubov Arkus (Anton's Right Here) about the story how a social project grew out of a documentary film.
To be specified.
Andrew Buzina (Smetana) about synergy between right content and its distribution that leads to viral cases;
Natalya Suprun (Video Seed) about the usage of viral marketing in entertainment industry;
Igor M. Namakonov (MOST Creative Club);
Darya Skugar (The Butterfly Effect Agency).
The panellists will discuss fundraising in the media and entertainment industry, different forms of crowdfunding and how to maximise the value of the marginal content production budget. Technology has removed so many barriers of entry for the creative community. Crowdsourced fundraising and content, combined with new apps and inexpensive equipment have brought us to a watershed moment for the do-it-yourself creator. This discussion will explore:
- What film, TV, gaming and music projects are connecting with audiences and providing real business opportunities for the creator and technology provider alike?
- How can innovative content creators get financing and stay independent in the process?
- What are the most prominent fundraising measures used in the media and entertainment industry?
- What technologies and approaches can give content creators a chance to create a marketable and viable product while keeping costs to a minimum?
- What are the success stories of crowdfunding in Russia?
- Does crowdfunding have any future in the Russian film industry?
- Can high-profile media companies survive and prosper while being financed only by the audience?
Speakers at the conference will include the chief officers of leading Russian crowdfunding services and media managers, in addition to film makers and content creators with experience of independent fundraising.
TECHNOLOGIES IN MARKETING AND PROMOTION
The panellists will discuss how marketing and promotional strategies are evolving with the introduction of new technologies and advancement of digital media. Media companies can now access a massive audience via the web and mobile platforms. But how can they best do this? This discussion will consider:
- What are best ways that brand and entertainment marketers and advertisers are using the immense popularity of second screen to monetize?
- How do sponsored posts/tweets/articles get shared and generate word of mouth?
- What are the latest strategies to tie TV programming into business opportunities online and on mobile?
- What is successful social media marketing today – how might it be moving beyond encouraging talented contributors to post and tweet to drive tune-in?
- What are effective ways of engaging viewers and monetising content?
- How does viral marketing work in the entertainment industry?
- How to promote compromised content?
Leading marketers and advertisers will speak at the conference as well as representatives of popular social networks, promotion companies and content creators from across the media & entertainment industry.
12:45 - 13:30
16:15 - 17:30
12:00 - 12:30
Clint Beharry (Harmony Institute)
Movie on demand: crowdfunding in content distribution.
STARS AT SPIMF
Michael Tabunov (Coub).
15:00 - 16:00
11:45 - 12:00
12:30 - 12:45
16:00 - 16:15
13:30 - 15:00
10:45 - 11:45
Maya Stravinskaya (Rambler & Co)
Infographics, web documentaries and new media formats: cinema, exhibition page.
PARTICIPANTS & PARTNERS
TECHNOLOGIES IN FILM, TV & MEDIA
Held as part of the Saint Petersburg International Media Forum
Old Stock Exchange at the Spit of Vasilyevsky Island
Birzhevaya square 4, Saint Petersburg, Russia
Maria Podlesnova, Rusbase Program & TechAlley curator
+7 (916) 500 - 31 - 00 | firstname.lastname@example.org
Denis Ruzaev, Roskino curator
+7 (915) 407 - 85 - 39 | email@example.com